how start a podcast

How to Start a Podcast in 2021

So you want to start a podcast? It probably wouldn’t surprise you to know you aren’t the only one with that idea in mind. From The Joe Rogan Experience to mental health awareness podcasts, there’s a lot of competition out there. That means you already have your work cut out for you in acquiring listeners and followers. That’s not to mention that you will need to deliver quality content consistently, and in a unique way that sets your podcast apart. Of course, there’s still the actual recording and editing, in addition to the equipment and software you might need. Seems overwhelming, doesn’t it? Don’t worry. This blog will try to break down the steps to create a successful podcast for your goals.

The Basics of Starting a Podcast

Most budding podcast hosts start out with a germ of an idea. Maybe you want to create a podcast talking about career goals. Maybe you want to create one talking about your experience with various service providers such as Spectrum Cable Service. If you have that, you’re already halfway there. But the ideation process is the easy part.

Turning the idea into a regular podcast with a defined format and a specific niche audience is going to take time and effort. But, as they say, even a journey of a thousand miles starts with a single step. In our case, we have made a list of 5 broad steps to act as an outline for you to follow in creating a podcast. These include the following:

  1. Define the Podcast Goals, Genre, and Name
  2. Decide an a Format for the Podcast to Follow   
  3. Invest in Good Recording Equipment
  4. Learn the Right Editing Tools
  5. Decide Where to Publish Your Podcast

Let’s examine these in more detail below.

Define the Podcast Goals, Genre, and Name

Having an idea for a podcast is great, but at some point, you will need to add direction to it. You need to give careful thought to what you want to accomplish with your podcast. Are you looking to educate your audience? Are you looking to discuss current events? Are you planning on doing regular political commentary? These are closely related to the genre you choose for your podcast. Maybe its entertainment, maybe politics, maybe news, or maybe even the struggles of parenthood. But choosing a specific genre or niche adds some structure to your podcast. It will help you identify a niche that you can consistently produce content about.

Keeping in mind your podcast goals and genre, you need to choose an appropriate name for your podcast series. This is very important because that’s likely how followers will find you on the internet. Your focus should be on coming up with a name that is memorable, but also explanatory about what the podcast is about. This can be tricky, but with a little imagination and research, coming up with a great name shouldn’t be too hard.

Decide on a Format for the Podcast to Follow

Now that you’ve gotten the immediate basics out of the way, it is time to move on to the next step to create a workable podcast. That means you need to start thinking about what format you want your podcast to follow. Again, the choice of format is up to you. You can try monologues, having guest speakers, a regular co-host. You may also want to consider whether you want your podcast to be audio-only or to include video. This will also have an impact on your choice of publishing platform. But more on that later. The important part is that once you decide on a format, you need to be consistent about it. A haphazard format will only confuse your audience, especially if you’re aiming to do podcasts regularly.

Invest in Good Recording Equipment

This is where we start getting into the meat of the matter. Consider professional musicians in recording studios. One of the reasons their music sounds so good is because they use expensive and sophisticated recording equipment. Of course, for a budding podcaster, investing in recording equipment worth tens of thousands of dollars may not always be an option. But that doesn’t mean you should opt for the cheapest microphones or cameras you can find. Your budgetary constraints will obviously have an impact on your choice of equipment. But you can still try looking for deals on used equipment that works fine, which would otherwise be out of your budget. Compromising on the quality of your recording equipment means compromising on the quality of your podcast.

Learn the Right Editing Tools

Having good recording equipment and knowing how to operate it is essential. But the recording is just a raw version of your podcast, which will likely need tons of refinement. It would be a good idea for you to start learning about audio and video editing software early on when starting a podcast. This has two major benefits. One, you don’t have to depend on another party to help you edit your content. Freelancers run on their own schedule, and you can expect delays, which would mess up the regularity of your content. The other benefit is that you can get a final cut that is much closer to what you had in mind. Since the idea was originally yours, you are the best judge of whether the content meets your approval. The end result is much closer to your creative goals.

Decide Where to Publish Your Podcast

The final step in the matter is to choose where you want your content to be published. When considering a platform, you should pay careful attention to a few key factors. For instance, examine your audience, and if possible work on an audience persona. Hammer out your target demographic, their interests, likes, and dislikes. Whatever detail you can think of, add it to your persona, even if it relates to specific segments, such as Spectrum internet subscribers in Maine. This will build up an outline for your ideal listener or follower, the ones that you should be playing to.

Use this to determine which platforms see the most traffic from your target audience, and publish there. Of course, the format of your podcast will also be at play here. For instance, Spotify may be great for audio content, but it has no space for video. YouTube offers both video and audio content. The type of format you choose will have an impact on the type of platform you choose as well.


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