1. Write a Compelling Bio
When they visit your profile, the first thing someone sees is your bio, and it is therefore a key aspect for your audience to make the first impression. To inspire people to follow you, you need to write an inspiring Instagram bio.
Apart from the basics, you can also tell the story of your brand in a fascinating way, like adding your contact information and website links. Just say what kind of company you’re not going to make you stand out. You must give people a reason to interact and follow your brand.
2. Establish and preserve the distinctive personality of Instagram
The next thing that a visitor to your profile will see after your bio is your Instagram feed. And it’s crucial to get the idea that a consumer is looking at your feed whether you like your brand or not.
The consistency of colors, types of posts, voice tones etc is also crucial, as these are the determination of the character of your brand. And, if anyone sees your message, they can connect it with your brand immediately.
3. Use Relevant Hashtags
Hashtags are an established and tested way to meet more people and gain more followers in Instagram. You must find out which hashtags are important to your brand and content in your niche. Then use a mix of these hashtags to reach people who follow these hashtags for all your Instagram posts.
Also remember to mix it together and use common hashtags at the industry level, as well as niches that you can really stand out for. Instagram can add up to 30 hashtags per post and this feature should be used to your advantage.
4. Creating and sharing your own hashtag
You can also build and promote your own hashtag, in addition to using common hashtags. This could be unique to your brand or even a specific initiative. Brand-specific hashtags are a good way to boost your visibility in Instagram and support your campaigns.
You can also inspire people to use it on their Instagram content by creating a campaign-specific hashtag. This provides free content created by the user and ads to help you reach more people and get more followers.
5. Optimise Your Captions
The titles of the Instagram posts give you the ability to connect and inspire your current audience to speak to your peers.
You can do lots of stuff with your Instagram names, such as tag users, questions, discussions, etc. The more you invite your audience to comment, the more likely their friends are to engage in the conversation.
You may also offer reductions or discounts and ask your followers to find and encourage their mates. Also bear in mind to tell the story behind the image or video you post, which will get more involved.
6. Participate in Popular Conversations
This is the other side of the story of what we said above. You should not only inspire but engage in conversations.
It would be nice to comment and to participate if there were a debate started by someone in your niche that people were interested in. Who knows that? Who knows? Some people may be intrigued by your profile and decide to follow you.
7. Monitor Your Tagged Photos
If you want to attract and keep more fans, keeping a good reputation is very critical. One way is to keep track of what kinds of posts your brand gets tagged in. All the posts tagged in your Instagram profile can be accessed by the public. It is therefore important to watch who tags you and what kinds of messages.
You can use the ‘edit tags’ function to do this or you can adjust the setting so that only your tagged posts include posts that you accept.
8. Get Local
Like local SEOs for blogs, Instagram functions for local hashtags, and geotagging. The importance of concentrating on your business’ local audience cannot be overlooked.
Geotag Your Posts
You can draw local users to Instagram by adding geotags to your Instagram content. Many people look for local content using Instagram’s search function to help rank the search by adding geotags. It is like local SEO, but it is close to Instagram.
Add locations and get featured when someone searches for Instagram content with a search location. You will draw local people to your profile and gain more Instagram followers.
Use Local hashtags
In addition, local hashtags solve a similar function by reaching local people with an interest in a given niche. Many people on Instagram follow local hashtags and you can access the audience by using them.